Realogy and Amazon Announce Co-Marketing Agreement

TurnKey, an “Amazon Move-In Benefit,” provides $1,000 to $5,000 of complimentary Amazon home services and fully-installed smart home products courtesy of Realogy.

MADISON, N.J. – Realogy Holdings Corp. announced a collaboration with Amazon to launch TurnKey, a new homebuying program. The program is currently available in 15 U.S. markets, including Orlando and Tampa.

It’s also offered in San Francisco, Chicago, Dallas/Fort Worth, Seattle, Phoenix, Houston, Atlanta, Denver, Minneapolis/St. Paul, Charlotte, Sacramento and Washington, D.C. Expansion is likely but not announced.

“The Amazon move-in benefit will enable homebuyers to adapt the offering to their needs – from help assembling furniture, to assisting with smart home device set up, to a deep clean and more,” says Pat Bigatel, director, Amazon home services.

Amazon calls TurnKey an “easier and more rewarding homebuying experience” that offers Amazon customers the following benefits:

  • Real estate agent recommendations: It says that homebuyers will be connected to an agent “according to the homebuyer’s profile,” and that the recommended agent will be “affiliated with one of Realogy’s trusted residential real estate brands … based on their exceptional customer service record and local market expertise.”

  • Free Amazon move-in benefit:After closing, Amazon will connect TurnKey buyers with services and experts in their area to perform upgrades, with the value of the upgrade based on the purchase price of the home. At the base level of homes valued from $150,000 to $399,000, buyers get a $450 credit toward moving expenses and three Amazon-brand smart-home products. Homes worth $400,000 to $699,000 get a package worth $2,500 ($1,000 for moving expenses and six various Amazon smart-home products). Homes valued over $700,000 get a $5,000 package ($1,500 toward moving expenses and 26 various smart-home products).

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